Sometimes the best inspiration comes from your own history. When looking to redesign their packaging, Aspall wanted to also reinvigorate and re-craft their brand identity. After eight generations of making cider, NB Studio helped create a new design that honors the history and tradition of the brand but also makes it a worthy competitor in a growing market.

“With a rich history to explore, the early stages of the project focused on identifying brand assets that connect the visual identity with the past. This meant delving into the bottomless Aspall archive, blowing dust off of old documents and records and uncovering old marks, motifs, and photographs. With a number of the new-to-market cider products habitually ‘inventing’ heritage stories, the focus of this exercise was to identify assets that capture the unique quirks and eccentricities of a three-century-old family business, and of the family members themselves.”

Aspall’s extensive line of ciders are all represented by images of members of the family and company. Having actual images and real people as inspiration gives each brew a special touch. Each cider is bottled in a tall amber bottle, and an oval labeled is placed on the front. Although they’re a company with a rich past, Aspall wasn’t afraid to throw in some lively colors to help update their look. Isabel’s Berry flavor is a strawberry red, and Perronelle’s Blush a rosy pink, for instance. It's likely that these hues were inspired by the apples used to make the cider itself. The traditional text and layout for the label are still used, but by adding in colors (even just as an outline for the label), Aspall is able to compete against other modern brands.

“The overall result is very sensitive to Aspall’s history and heritage. The redesign emphasises the authenticity of the Aspall brand and products with robust underlying principles that create the platform for future cyder variants, the Aspall vinegar range and new products in both categories.”


Designed by: NB Studio

Country: United Kingdom

City: London