Nudeytea

Forget fitness drinks and diet fads. Drinking tea has proven health benefits: it can lower the risk of heart disease, cancer, and diabetes. Nudeytea is tea that pairs with an active and health-conscious lifestyle to keep you at your highest state of well-being.

“Nudeytea is a Leeds based tea brand that create a variety of teas that are created to accompany healthy eating and fitness plans. The design solution uses a bright palette to differentiate between the different tea varieties. Lettering details inspired by the natural ingredients - looping ascenders and terminals create a healthy leafy feel.”

Nice Cream Cone’s design for Nudeytea is inspired by the natural ingredients of the tea leaves with a stylish twist. The whimsical typeface shapes the first two letters of the brand name into a heart, further promoting the purity of the tea and the health perks it provides. Each pouch is resealable, with a small looping doodle to indicate where to open it. Using bright hues for the packaging gives it a slightly cleaner, more scientific look, helping the brand compete against other health-oriented brands.

 

Designed by Nice Cream Cone

Country: United Kingdom

City: Leeds