Special Laško Beer

SPECIAL was developed by the Laško Brewery in response to the increasing popularity of craft beers. Humanist developed the entire brand narrative. We included master brewers in the communication, put their signature on the bottle and put a serial number on each bottle. 

We designed rules for communicating the brand, made a brand book and an info film about the brand and two TV spots.

In designing the label, we studied Laško’s label history and developed a new labelling system for each of the two lines of beers which will join the SPECIAL family. 


Designed by Human1st

Country: Slovenija

Elizabeth Freeman