Recently I found myself visiting Nashville, Tennesse for a really lovely wedding. It had been years since I visited last and it’s grown exponentially in size. It’s still gorgeous and it’s still greener than anything my dry Southern Californian life can imagine being possible. Being the diligent little packaging lover that I am, I decided to take the opportunity to check out the Nashville scene.
Based on what I saw, the south seems to be quite passionate about their alcoholic drinks and their sweets. I saw an overall trend in the local design style, a “Nashville aesthetic.” There was a lot of vintage love being shown, retro, retro, retro. A heavy Americana color palette – red, white and blue baby. And, there was a lot of awesome and intricate display typography going on. I had fun checking it all out, hope you enjoy the Nashville packaging love too!
Great Cockatails, Made Easy. That’s the tagline for Eli Mason Cocktail mixers and syrups. “Easy on the eyes” is what I have to say about their striking packaging design.
