Spa day is the best day of the week! With Aromatologic, every day can be spa day. The brand, which started as a line of one-of-a-kind oil perfumes, has now expanded to include spa products designed for sophisticated men and women who appreciate treatments and would use spa cosmetics in the comfort of their own home. Athens-based mousegraphics created the design to remain consistent with the existing Aromatologic products.
“We had worked with our client to build the Aromatologic brand image and story and started packaging applications with the oil perfume series. In the spa line we worked further on the ‘logic’ component in the brand’s name. We designed the glass container, its padded case and plastic cover and devised their graphic design as a game of alternating materials and basic geometric shapes, volumes and colors.”
The colorful packaging is clean and attractive, appearing clearly like bath products and also not gender-specific. The bright hues match the scent of the product — for example, a rich purple for lavender and a sunny yellow for musk vanilla. The sans-serif font is straightforward and integrates well with the logo.
“The brand logo, invented as the metamorphosis of an essence drop to letter A, is placed in the center of the packaging surface. Vibrant but hazy colors, corresponding to the hue and feel of the spa product in each case, radiate in soft, beneficial waves.”
