John Soho Furniture
Founded in 2014 by Jonathan Gustin and Laurence Heinrichs, John Soho is a furniture company that creates beautiful pieces of non-conventional interior design. With production facilities fully based in Europe, the approach of John Soho is to offer its clients unique objects of very high quality.
Their first collection, the Dino Light, is an original and interesting take on the world of lighting. Inspired by childhood memories, the lamp comes in a flat pack packaging and users can then assemble it in a very easy way.
Such a premium and high-quality product needed a great piece of packaging and Jonathan Gustin, owner of the company, created a beautiful design for it and for the remaining brand literature - the assembly instructions, the catalogue, a poster and a sticker.
We love the use of the brand initials as a consistent pattern used across all the material and the original choice of placing the key information on the side of the output, rather than on the top. Lastly, illustrations randomly placed on the packaging really highlight the creative spirit of the product and make the shoppers carefully investigate the box in detail to discover all its interesting features.