If dogs and cats had the equivalent of a human’s paleo diet, we imagine it would look something like Canagan. The grain-free pet food range is one of the United Kingdom’s best-selling brands, and was just released in the United States. It takes what dogs and cats probably ate years ago before they were ever domesticated and puts it into a dry food for today’s pet.
“The recipe is ‘biologically appropriate,’ which means the ratio of the ingredients is similar to what dogs’ ancestors would eat in the wild. Junction Studio named the product Canagan which is an ancient celtic word for ‘wolf,’ and the brand position of ‘the food of their ancestors.’ The design takes its cues from whisky packaging to create a natural, rugged landscape that we can imagine the dogs forefathers wandering through.”
The brand successfully ties in the idea of the wilderness into the packaging, featuring rivers, pastures, and trees. The color scheme includes a prominent black for outlines and shadows, one complementing color (like green, blue, or burnt orange), and a pearly white. By keeping much of the packaging dark, it retains a primitive, beast-like quality. The image of the cat or dog above the Canagan brand name is a simple outline, stoic and strong. Canagan’s design is appealing in two ways — it pulls from the history of what our pets need and it also helps us view our beloved animals as strong, noble creatures.
Designed by: Junction Studio
Client: Symply Pet Foods
Country: United Kingdom
City: London
