As Cretan winery Tamiolakis was passed down to new hands, Lazy Snail wanted the new identity to actually tell the story of the new winemakers’ lives. Using the journeys of adventurers from decades ago, the labels represent the course of Maria Tamiolaki and Dimitris Mansolas, both as individuals as well as their meeting and joining forces as the winemakers for Tamiolakis.
“The labels demonstrate the winery's new and international outlook, while maintaining a sense of origin. Rhous White signifies Dimitris' journey from northern Greece to Crete, through James Cook, one of the first explorers to cross the Antarctic Circle. Rhous Rose represents Maria's journey from Crete to France and back, through botanist Jeanne Baret, the first woman to circumnavigate the world.”
“Rhous Red symbolises the convergence of their paths in Rhous Winery, through documentary filmmakers Martin and Osa Johnson who studied the wildlife of Africa and South Pacific Islands. To complete the fifth sense, touch, uncoated paper and debossing technique were used.”
The illustrations on each bottle are exquisitely shaded, using many simple geometric shapes to create lively characters. The image is the prominent element on each label, with the year and type of wine written in a small font at the bottom. Each bottle has a black capsule at the top, with the winery’s name in a modern sans-serif typeface and the logo, both in white.
“Rhous stands for flow in ancient Greek, reflecting the stream of events that brought the two together in winemaking. The logo was designed using the characteristic ligature of the Greek letters ο and υ, implying the maturity of the winery without looking dated.”
Designed by Lazy Snail