Before & After: Dr. Bronner's

Established in 1948, Dr. Bronner’s creates certified organic and fair trade soaps and personal care products. With unusual text-filled packaging encasing all-natural ingredients, Dr. Bonner's has gained popularity over the years in both the hippie/hipster community. The new logo and packaging maintains the company's well-known brand identity with minor changes.

"Dr. Bronner’s is synonymous with Old World quality and time-honored simplicity, which can be traced back to the family’s German-Jewish soapmaking tradition. Born in 1908 to a Jewish family that had been making soap since 1858, Emanuel Bronner was the third generation certified as a master soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronner’s in its current form in 1948.

Our soaps, renowned for their quality, versatility and eco-friendliness, enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality combined with Emanuel Bronner’s urgent message to realize our transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr. Bronner’s the iconic soap of that era, and in the decades that followed the soaps spread into every health food store in the U.S. and then into the mainstream as well – winning over fans from all walks of life on the way to becoming the number-one-selling brand of natural soaps in North America.