Featured image for 33/35 Studio

33/35 Studio

by Theresa Christine Johnson on 06/03/2015 | 2 Minute Read

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In what may be the dream job of almost everyone ever, the 33/35 Studio is a space where the creation and innovation of ice cream and chocolate products occurs. Zoo Studio created their design for 33/35 in order to evoke the ideas of a laboratory of sweets scientists, experimenting and developing to obtain new products.

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The logo is a basic sans-serif text broken up by a diagonal line which promotes the idea of creation. With a portion of the numbers dissected or missing around this line, it also evokes the feeling that nothing is ever 100% complete, and that employees are constantly working to improve flavors and ideas.

They use a clean and uncluttered approach, which is what you would expect and hope from a lab-like environment since it’s perfect for keeping information in order. It also allows for the creativity of those at work to go anywhere imaginable, not imposing certain color schemes or themes on the creations.

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Ice cream samples are packaged in containers that, from the top, are the same size as a pint of ice cream. The samples are a fraction of the height, though, acting like almost like slides for a microscope in their lab.

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Designed by Zoo Studio

Country: Spain