Who says that culture clash is a bad thing? William Stormdal’s design for Staur Distillery combines Norwegian influences with the distilling techniques of Japan. The resulting crossroads create a design that is recognizable while at the same time looking completely unfamiliar. The whiskey bottle, for example, embraces the refined Nordic style while also incorporating the form and layout of Japanese style.
“The concept for the brand is to create a fusion between the Norwegian agricultural tradition, with the Japanese artisan production and liquor heritage. A style for something handmade and yet refined – combined with elegant layout and attention to detail and visual concepts.”
The design clearly possesses Nordic influence, and the distillery process uses Japanese traditions. The final product is made by local producers, and the Japanese brewing style is more environmental friendly than other options. In this way, Staur’s actions are perfectly in line with its values of tradition, heritage, and nature.
