Concept: Sucré

Sucré is a line of deluxe yo-yo's inspired by French macarons. Every toy is painted a pastel color that resembles a classic macaron flavor, and is named and editioned after a yo-yo trick. Conceptualized by Weston Doty, a minimal and typographic approach to the packaging references modern fashion and beauty brands. Overall the design brings a level of sophistication to the game of yo-yo and reimagines the art of play. 

 

Designed by Weston Doty

Country: United States