Man’s best friend loves unconditionally, and it would only make sense to feed your pup with the best food and ingredients out there. Bocce’s, a Brooklyn-based dog treat company, bakes their biscuits from natural, organic, seasonal ingredients, and everything is made by hand, and Robot Food created a new brand identity and packaging to reflect this nutritious, premium product.
Simon Forster, Creative Director at Robot Food, states, “Pet owners are wising up to the importance of good quality pet food, and Bocce’s are inspiring in their commitment to giving dogs the very best. A boutique, honest ‘foodie’ approach was the way to go, and we’re all delighted with the results. Bocce’s deserve to get noticed for their high standards, great flavours and their genuine passion for all dog-kind.”
Robot Food’s design reflects the high-quality ingredients but also appears to be something that pet owners would view as a necessity for their pup — something anyone could see sitting on their shelves. The bright, fun design is eye-catching, and, from a distance, the packaging honestly looks like a food that you or I might have sitting around the house for a midnight snack. The boxes have an exceptional look to them, almost like something you might find at a more exclusive or health food store, and one close look at them will help the consumer understand Bocce’s commitment to our four-legged friends.
