Before & After: Zen Monkey

Young natural food entrepreneur Eric Glandian came to Chase Design Group for help kicking his new brand up a notch. Inspired by European breakfast foods, Eric launched Zen Monkey, a healthy and delicious new breakfast product, from a cart at farmer’s markets. But when he was picked up by Whole Foods he knew it was time to stop monkeying around and get serious about his branding.

Breakfast Solved! Chase created a new logo and a bright, upbeat look for the new packaging which included a line extension into several new flavors. The colorful new packaging stands out in the crowded yogurt section at Whole Foods, tempting to try this healthy new breakfast option. 

Explaining the product was part of the challenge. The new image for the brand mixes photographic ingredients with whimsical illustrations to create a fresh new look that’s healthy and wholesome.

Chase Design Group is a creative agency dedicated to achieving client success through innovative strategy and breakthrough design. Our award-winning work spans research, brand strategy, corporate and product identity design, packaging and retail environments. We craft effective solutions that are compelling to the end consumer and produce tangible results. We think that's what great design is all about. 

Creative Direction: Margo Chase

Designer: Jon Arriaza, Stephanie Kuga

Illustration: Jon Arriaza

Production: Joanna Lee

Photography: Ryan Beck

Designed by: Chase Design Group

Client: Zen Monkey

County: Los Angeles

City: South Pasadena