To truly love something, you must also understand and respect its history. People enjoy craft beers because they love the exquisite flavors and brewing process, but how many people know the history of the type of beer they drink? OddfellowsDentsu took this thought and created a line of Pale Ales for 4 Pines Brewing Co. that takes the the consumer on a trip through the past using only beer.
“Our idea was to give beer connoisseurs a history lesson – not just one they could read, but one they could drink. Meet the ‘Bastard Children of the British Empire’ — 200 years of Pale Ale history in a box. Using historically accurate recipes, each bottle tells the next chapter in the true story of the illegitimate offspring of Great Britain’s burgeoning 18th Century brewing industry. Consumed in chronological order, the customer could savour the evolution of Pale Ale.”
The classic amber bottle features a variety of illustrations in semi-faded hues that are similar to what you may have seen in your history book in high school. The history lesson is printed on the back of the bottle, in various styles, appearing almost like a wanted poster or even a show advertisement from the 1800s. While most six-packs feature one and only one brew, this one features six different pale ales. Whether enjoyed alone or with company, the case is sure to ignite thoughts and conversation, simultaneously educating and entertaining the buyer.
