While you may think of algae as something slimy and disgusting, Snask’s design for Simris will make you want to get your hands on as much of the stuff as you can. With gradient seas of azure for the brand design and delicate illustrations on each product, this algae appears to be something you’d just naturally want to have for a healthy lifestyle. The pill bottles feature deep, rich colors of blue, purple, and red, and the pouches are white and pop with various hues.  

“Simris Alg, or Simris as we call it, is a Swedish pioneering agribusiness that farm, grow, and harvest algae on Österlen, Sweden’s California. The company operate in an exciting new market...for its innovative product—algae. Richard Branson has said that algae have the potential to become the jet fuel of tomorrow—and we agree!”

“The goal of the Simris graphic identity was to make the brand feel international, premium, and personal. Between 2012 and 2014, we created the graphic identity, graphic manual, packaging design, branded material, and overall visual expression for Simris. In 2015, Simris released their first branded product line, Simris Omega-3 and Simris Select. For us, it feels great working with a brand that is truly changing the world we live in for the better.”


Designed by: Snask

Country: Sweden

City: Stockholm