Featured image for Studio Majoran

Studio Majoran

by Jenifer Tracy on 05/25/2015 | 1 Minute Read

 Studio Majoran is a catering service which serves an interesting mix of traditional German cuisine presented and packaged in a traditional Japanese aesthetic. The design team Malwin Béla Hürkey and Lennart Engelmann worked together to create the Studio Majoran brand, and they’ve done a great job capturing the simplicity associated with Japanese style. 

“Studio Majoran orientates its cooking and appearance on traditional Japanese comities. Not in the manner of its ingredients, rather than on its ceremonial appreciation of the meal. Time, calmness and modest beauty.”The logo mark is a clever design that pays homage to the old asian Inkan-Seal. Circular in shape, stylized letters spell out “Studio Majoran” in what could pass for Japanese characters. The signet is represented in the traditional red color of Inkan-seals and has been used throughout all of Studio Majoran's materials such as tablewear and on the packaging.

To compliment the brand’s seal, a set of additional symbols have been created to both decorate the packaging and also denote the food ingredients in each meal. The style of these symbols was inspired by the characteristics of the German blue onion porcelain tradition. They are delicate and add a soft decorational element to the simple, clean lines of the Studio Majoran brand. “Inspired by the characteristics of the blue onion style from the German Meissen porcelain, the symbol system allows to describe every different type of meal Studio Majoran has to offer.”What a unique concept. To take the heavy cuisine of German Food and transform it through the presentation of its packaging to look like a traditional Japanese meal.  


Corporate Design: Malwin Béla Hürkey

PackagingLennart Engelmann

Country: Germany, Sweden

Share

Facebook Twitter Email