The taste of the ‘90s is is back. Koleś (Dude) is a newly born Polish brand offering soft drinks with the taste of ‘90s. The packaging and logo were designed by agency Haust and the brand successfully brings back to life the extinct graphic cues of the 90’s. The monochromatic brand identity of a man with glasses and moustache is simple but very evocative.
Talking of the range itself, the team at Haust says: “Koles is the taste of happiness, freedom and carefree childhood, times of the first electronic gadgets. Koles is a flavor of bubble gums, washable tattoos, first game consoles and ragged knees.”
Currently the range features only a white and a red drink but more drinks will follow.
Designer: Marek Wolnik
Art Director: Justyna Paterkowska & Marek Wolnik
Copywriting: Agata Klis