It is a constant challenge that brands face: how do you stand out among your competitors but also remain true to the heart of the brand? Studio h took on this challenge with Dove Farm Organic Flour and created a standout look that clearly conveys the values of the company.
“As a long established brand selling in supermarkets through to small independent health shops, the challenge was to increase their shelf presence against the larger, louder flour brands whilst retaining the brand’s artisanal essence and ethical values. Studio h simplified the pack architecture by reducing the amount of copy and changing the logo to one colour.”
