What if restaurants rewarded loyal customers with actual, tangible rewards? Charlie Isslander designed packages for restaurant-goers that would act as thanks for being consistent visitors. The boxes are minimal, utilizing bronze, silver, and gold to indicate different levels, each one containing a different reward.
“The pack contains 3 base packages, from Golden to Bronze as a rating of each customer with loyalty program card at the restaurant. The golden one contains $1,000 bottle of red wine, signed certificate and couple of propagation items, such as badges or other collectibles. The box is made from black chalk-writeable paper with a foil press on logo and half of it.”
From afar, the metallic colors simply indicate the different types of boxes, but they also have identical delicate circular designs gracing them. The gold, silver, and bronze have a 1, 2, and 3 on them, respectively, in a simple, bold font. Overall, the design is simple and respectful, and it intrigues the consumer for what’s inside. The boxes are easy enough to produce for multiple people, but customizable to give the person receiving a more personal experience.
