Tesco Flavoured Water

A splash of fresh and vibrant colour for Tesco Flavoured Water. The label, designed by  Pemberton & Whitefoord (P&W) International Design Consultants, uses bold bright watercolour illustrations to differentiate the various flavours of the range. 

The brief from Tesco was to create a design that could be remembered and stand out on the shelf - whilst ensuring an easy product navigation. P&W successfully delivers by layering the iconic leaf shape on the plain water bottle, a design that “creates a distinctive natural feeling in line with the product attributes”. A very refreshing design!

 

Designed by Pemberton & Whitefoord (P&W)

Country: United Kingdom

City: London