Tesco Flavoured Water
A splash of fresh and vibrant colour for Tesco Flavoured Water. The label, designed by Pemberton & Whitefoord (P&W) International Design Consultants, uses bold bright watercolour illustrations to differentiate the various flavours of the range.
The brief from Tesco was to create a design that could be remembered and stand out on the shelf - whilst ensuring an easy product navigation. P&W successfully delivers by layering the iconic leaf shape on the plain water bottle, a design that “creates a distinctive natural feeling in line with the product attributes”. A very refreshing design!
Designed by Pemberton & Whitefoord (P&W)
Country: United Kingdom