No one can claim that time travel is impossible, because with their sleek, black packaging and white, small caps font, Boogie’s hair products transport us back in time. At first glance, they look like something you may have found at a barbershop in the 1940s, but they are in fact produced with the modern man in mind.

With catchy names like “Casual Hair Clay” and “Bold Hair Gel,” Boogie’s advertises certain qualities to appeal to the user and for him to aspire to. To avoid confusion, though, it’s also clearly stated what each gel, cream, or paste does and for what hair types it’s most compatible with. Dan Cassaro designed Boogie’s with a careful balance between an emotional hook and practicality for the customer.

“Boogie's offers six different options for various hair types and styling preferences so customers can find exactly what they are looking for.”


Designer: Dan Cassaro

Country: USA

City: Brooklyn, NY