Bob Martin, the UK’s leading pet care brand briefed us to take 20 of their existing product lines and to consolidate them into a fresh, new and exciting range. The ‘Spring’ hygiene range features loveable pet characters full of mischief and celebrates the mucky situations they inevitably get themselves into. This range demonstrates a deliberate shift away from previous incarnations of Bob Martin products, taking the brand in a new direction. The range will feature in major supermarkets nationwide and across Germany.


Designed by Midday

Client: Bob Martin

Country: United Kingdom

Designers: Claudio Vecchio & Will Gladden 

Elizabeth Freeman