After the relaunch of Mack's Isbjørn ( Polar bear) in February 2014, Mack's Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack's best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.
Designed by by north™
Client: Macks Ølbryggeri (Mack Brewery), Cathrine Giæver & Kristin Ballovarre
Lead designers: Ole-Marius Tubez Storfjell & Morten Iveland
Client director: Håvard Sandaa Karlsen
Photography: Morten Iveland