A retro look for the packaging of Dave’s Coffee. The craft roaster in Rhode Island wanted to invest in a packaging refresh while creating more visual differentiation between their coffee offerings.
Holmbergdesign used an kraft bag for the texture with two floods of white ink printed under the red and black ink. Interchangeable labels were designed to be updated as coffees are purchased and roasted seasonally. The floods of color and minimal design carries through the bag while also harmonizing with their coffee syrup product line.
With a clever use of typography and of the color palette these packs definitely stand out on the shelf.