The Dieline Awards 2015: 2nd Place Personal Care- Lilla Hjärtat
Apotek Hjärtat is one of Swedens largest pharmacy chains. Our brief was to create a concept for their child & baby products. The aim was tocreate a coherent and flexible design concept for packaging, retail environments and communication. We named it Lilla Hjärtat. (The Little Heart)
Lilla Hjärtat is Apotek Hjärtat the children’s way. It’s not a place where you lower yourself to a child’s level, but rather one where you try and elevate yourself to their emotions. We invited children to show us their world. Not an adults interpretation of it. Lilla Hjärtat is a concept for children, by children.
Different techniques were used to visualise the different product groups, and the children’s creations are what we used for the packaging, bags, posters, stickers, and the for the new retail environment. Naturally, each child’s name appears on their creation.
Designed by Bold