The challenge was to create a range of fun, family friendly, novelty tissue packs that would be suitable for children and teenagers alike – with a humorous, unique look.
P&W created a collection of animals with the concept that the tissues, when dispensed, interacted with the box – the water blowing from the elephants trunk or the tuft growing from the penguins crown. Combining with bright, simple stylistic illustrations and definitive colour palettes, this all resulted in a unique look with strong shelf standout in a crowed marketplace.
P&W utilised the double skin on the physical packaging to allow the introduction of flaps on the side of the packs, we developed these to bring to life the animal characters when opened and in the home – this sets them apart from other tissues available on the market and adds a little fun aspect to an otherwise commodity product.
