The Dieline Awards 2015:2nd Place Dairy, Spices, Oils, Sauces, Condiments- Tesco Finest Grocery Redesign
As part of the recent overall rebranding project, P&W was tasked to take guardianship of the grocery category.
This latest phase of Finest* differed from previous evolutions in that each individual pack was handcrafted, with meticulous attention to detail, while striking a careful balance between individuality and continuity, resulting in a truly bespoke / artisan range.
Every component of the packaging design was carefully considered: whether it be hand rendered typography, exquisite illustration, calligraphic decoration or mouth watering product photography. All substrates were assessed and selected to enhance the designs and optimise the final result.
Designed by Pemberton & Whitefoord LLP
Country: United Kingdom