The simplest of designs can sometimes be the most striking. For ñ | organic, a brand of organic olive oil, Mendoza Estudio ran with this idea to create an incredibly minimal yet compelling brand.
“As a starting point we conveyed our client that needed some minimal branding and very visual impact. The logo was built from an ñ. We substitute the tilde by an olive leaf. We chose as the main color yellow. The result was a design of modern packaging and unusual.”
The nearly neon yellow is just the right hue, and with a quick glance could almost appear to be a clear bottle with the olive oil on display. The limited edition black bottle with yellow text allows each olive oil to stand alone but also work perfectly together. Overall, the design looks like an incredibly updated version of the olive oils we traditionally see in the store — the same shape, but ñ | organic is shedding the rustic mood in favor of something contemporary and exciting, perfect for the kitchens of today.
