Sustainability has been a huge topic on our site this month in celebration of Earth Day. We’ve seen many innovative packaging designs and this is no exception. Designed by Believe in, a cool cardboard tablet stand is dressed in electric orange. Geometric dicuts embellish the front of the box while a perforated back makes it easy to open.
“Finchtail is a new company dedicated to (simple useful) things. Their first product is a cardboard tablet stand. Cheap to buy and sustainably made — in stark contrast to the sleek glass and metal technology that it’s designed to support. We sought to explore this juxtaposition through the careful interplay of language, design, print and materials.”
“Every aspect of the brand experience reflects the strategy, and everything is delivered with precision and purpose. The marque is inspired by the tablet stand itself, while also connecting to ideas of travel, adventure and social living. Packaging is deliberately limited to black and white inks, while bright orange stock (inspired by the Finch’s plumage) plays beautifully with the neutrality of the kraft board, leveraging distinctiveness and colour association. Language stays focused on being informative and helpful, while always conveying a sense of humanity.”
