Concepts We Wish Were Real

Concepts We Wish Were Real

Check out these amazing concepts and get in the minds of students this beautiful Friday Morning! 


Tommy Shelby Whiskey Packaging

Student

Writers who are enthusiastic about a storyline or fictional characters from a movie, tv show, or book create fanfiction; designers who share the same love of a fictional world create packaging concepts, of course. Scott Biersack loves the Netflix hit series, Peaky Blinders, so much that he designed a brand of Scotch whiskey after the main character. “I decided to design and develop an entire whiskey brand around the main character of the show, Tommy Shelby. Everything from the label, to the box, the wax seal and beyond was all created and pieced together by myself for a class project.” The show is a historical crime drama following Tommy Shelby, a gangster in England immediately following World War I. Biersack’s packaging for Shelby’s spirit is clean, classic, and no frills. The label has a smooth edge on top and a jagged one below, and the font is classically charming and has an air of distinction about it. The Shelby Company Ltd. logo features finer details, looking equally delicate and at the same time like intimidating iron gates. The product indicates that Shelby knows how to enjoy the finer things in life but is also not to be crossed.

Photography by Brian Dunham

Designed by Scott Biersack

Country: United States


nōsh It. premium pet food

Student

People are becoming more aware of the food they put in and products they use on their bodies. What about those who want to do the same for their furry friends? Johnny Hill designed the concept for nōsh it, a premium pet food line that removes the grains, rendered meats, and unhealthy fillers found in most pet foods today.

“As the push toward transparency and honesty within our food production grows, nōsh it emerges into the pet food market with an equal fervor. Two dry kibbles (one each for cats and dogs), various side items (such as a dandelion milk for cats, who love the weeds for their nutritional value), and even a dry shampoo make nōsh it a holistic line of pet care products that have their well-being in mind with every bite, drop, and spray.”

The packaging, with brown paper bag accents, appears similar to packaging you might get at a grocery store deli. It feels simple and pure, an excellent reflection of the product inside. The monochromatic animal characters gracing the different items are not only endearing but also set each product apart. The line looks higher-end and would be perfectly suited for a boutique pet supply store.

Designed by Johnny Hill

Country: United States


YÖY - Organic Juice

Student

Beautiful designs are eye-catching, but purposeful designs that are also aesthetically pleasing are completely swoon-worthy. The bottle and label concept for YÖY Organic Juice, designed by Maria Duriana Rodriguez and Cristina Maldonado, is gorgeous at first glance and completely exemplifies the qualities of the brand.

“The main idea of this design is to transmit the high quality of a 100% organic juice directed to a target of health conscious people. Conceptually ‘the juice is so organic, the fruit is plucked from the tree to your mouth." The bottle, however, is not just an oblong shape. There are edges added in that, possibly without even realizing, will make you think of pastures full of trees full of ripe fruit, ready to be juiced. It’s subtle and effective.

“The design of the bottle consist in small edges or vertebrae that simulate the roots of a tree and combined with the label design it evokes nature with an attractive look.”

Designed by Maria Duriana Rodríguez & Cristina Maldonado

Country: Spain

City: Barcelona


Roots Hard Cider

Student

Sometimes, a design works well enough that no one feels inspired to update it, but when we finally do see a revamped version of it, we can’t help but wonder, Why hasn’t it been that way all along? Joshua Zelasko chose to take a regular six-pack and give it a makeover. 

“Traditional six-packs were designed to be easily shipped, carried and stored, which is no longer the case. Users are constantly scraping their knuckles on the tops of the bottle caps, supporting the carrier with two hands and have nowhere to fit it in their fridge easily.”

His updated six-pack concept for Roots Hard Cider is a design that is equally functional and pleasing to the eye. The box is sized to easily fit into the fridge with one side of the box popped out for easy cider access. A convenient handle on top makes it a breeze to transport, even one-handed. If that’s not enough, the carrier is designed to be more eco-friendly than a regular six-pack. "’The Pack’ is an easy to carry six-pack that ships vertically and is stored horizontally to act as an in fridge dispenser. On top of that it uses 25% less paperboard and glue than a normal carrier, so it's green too. Roots Hard Cider is not only bringing our nation's historical drink of choice to Milwaukee, it is also reshaping the way users experience a six-pack.”

"’The Pack’ is an easy to carry six-pack that ships vertically and is stored horizontally to act as an in-fridge dispenser. On top of that it uses 25% less paperboard and glue than a normal carrier, so it's green too. Roots Hard Cider is not only bringing our nation's historical drink of choice to Milwaukee, it is also reshaping the way users experience a six-pack.’The Pack’ is an easy to carry six-pack that ships vertically and is stored horizontally to act as an in-fridge dispenser. On top of that it uses 25% less paperboard and glue than a normal carrier, so it's green too. Roots Hard Cider is not only bringing our nation's historical drink of choice to Milwaukee, it is also reshaping the way users experience a six-pack.”

Designed by Joshua Zelasko

Country: United States


POLZЁRNYSHKA - Weight Loss Instant Porridge

Student

Weight Loss Instant Porridge’s packaging was inspired by Hans Christian Andersen’s fairy tale about Thumbelina, who ate only half of the grain (rus. POLZЁRNYSHKA) per day. According to common daily weight loss program, packaging is divided into two portions: the first one is for breakfast, the second one is for dinner. 

Thumbelina is dancing in rice, wheat and oat fields - depending on the composition of cereal.

Designed by Vlad Ayuev

Country: Russia

City: Moscow


GoldLeaf Milk Tea

Student

This is the outcome of being asked to create a brand with all of its elements; mission, vision, branding and packaging. GoldLeaf Milk Tea Co. is reinventing the tea drinking experience with it's diverse blends of flavorful milk teas. We deliver a fresh, contemporary expression of an ancient tradition. We strive to create audacious infusions within our collection of milk teas. Our abstract blends, which radiate in extravagant floral richness, will surely satisfy your taste buds at first sip. Assembled with the most precious of essences; Green Tea with Vanilla, Thai Tea with Orange Blossom, and Rose Tea with Honeysuckle; our brand honors the amalgamation of smooth milk and floral teas. GoldLeaf Milk Tea Co. is fully committed in supplying organic tea blends, cultivated to protect and nourish the health of our planet and you. 

Designed by Adam Heisig 

Country: United States


PieHvb

Student

PieHvb is a fictional restaurant & foodtruck started by two former astronauts who had a mirage while on the moon that they saw a pie off in the distance. PieHvb’s main point of sale is their hand-pies made “for the wonderers and wanderers” as well as a variety of their seasoning mixes which can be used for baking by those who are adventurous enough to make their own pies. 

PieHvb is stark, sleek, refined, and unique. It’s branding is heavily inspired by geometry, space, crystals, and a sense of curiosity. PieHvb offers an exquisite experience to eat gourmet food with a twist, based on its own interpretation of select dishes. It is higher-end than most fast food establishments but not unaffordable, which can be seen throughout the packaging design. 

Almost every aspect of the packaging is centered around the unique shape/form of the pies. Through extensive user testing and revisions, we found that it made sense to design a custom dieline for the take-out bags that would be a hybrid of a McDonalds paper bag, a slim burrito bag, and a more high-end fashion clothing store bag. The scored edges on the final dieline make it easy to hold, easy to pop open, and easy to shut closed. The seasoning mix packaging is also heavily influenced by the form of the hand-pies. It implements a perforated tear opening on the top to help further echo the form's shape, as well as a flattened base if it is going to be sold on a shelf rather than on hung on a rack. Both packaging solutions have a sense of weightlessness through their verticality and tapered edges that compliment the imagery that is paired with them throughout the branding system.

Graphic Design: Sean O'Connor 

Industrial Design: Olivia Cody 

Photography: Alex Norton 

Country: United States