A chocolate’s origin greatly affects its final taste, whether it be fruity, bitter, or nutty. They’ll all taste like chocolate, of course, but there are hints of other flavors that can allow two chocolates to be completely different. To represent these varying origins, Vladimir Shylgin’s design for Cacao Cultura features a customized grid, showing the dynamic between the different types of chocolate that come from France, Belgium, Switzerland, and Russia.
“Identity solution uses four types of patterns which represent the origins of the chocolate. Each layout is constructed differently with the same modular grid which helps to build dynamic and rhythmic compositions. Different types of foils applied to the packaging to create an association with the confectionery wrappers.”
The design is relatively simple, sticking to a basic black font on a white background, and the grid used to differentiate each type of chocolate appears calculated yet beautiful. In fact, the grid, with its varying symbols laid on top, is the main distinguishing factor between each type of chocolate. Overall, each product is tied together and connected as one under Cacao Cultura, but the tiny alterations actually let the consumer know that what’s inside is a completely different type of chocolate than any other in the line.
Designed by: Vladimir Shlygin