Concepts We Wish Were Real

It's all about the little things with this collection of Concepts Wish Were Real. Today we look at 10 packaging projects that use patterns or illustrations as the main focal points in the design. 

Rose Flamingo


The idea to create a beverage with the image of flamingo was born a long, long time ago. Flamingo is very graceful, beautiful and lightsome bird, and I was looking for a visual character… I wanted to create such illustration, which could transfuse all those qualities and this is the moment when the Adobe Illustrator showed up – with its’ splash screen of the lions’ picture. It came to me in a flash: flamingo should be in this kind of style! I decided to write to Mr. Patrick Seymour and to suggest him a partnership, which he accepted. 

In order to emphasize the shapeliness of the flamingo, I decided to add the element on the bottle – symbol, reminding the leg of flamingo. Design of bottle is original, unique, unusual and it underlines lightness and gracefulness of flamingo. 

Designed by WaldemarArt & Patrick Seymour

Country: Canada




Brand and packaging design for Löfmans Chokladbutik. A non existing chocolate shop in Stockholm, Sweden. 
Working out is getting more and more usual and appreciated in the world. In this trend people also wants to eat healthier. Dark chocolate with good quality is the perfect choice for people who wants healthier candy. 
Löfmans Chokladbutik is targeting that group of people who still wants good quality candy that they can bring with them and still look good and in style with the chocolate. 
The chocolate Löfmans is providing has six different flavours. I tried to reflect the flavour of the chocolate by using nice bright colours that shows the flavour in a simple way. 

Trends of today is not just about how you dress or how you live, but rather a life style. From everything you update on social media to what you eat in everyday life.

Designed by Rasmus Erixon

Country: Sweden




Nutoomuch is a package design for pre-portioned servings of nuts. Often times we do not pay attention to how much we're consuming of a snack causing us to overeat. The horizontal lines on the clear tubes eliminate this problem by easily showing the customer when they've hit one serving size. While the tongue-in-cheek name, and text on the back of the tubes is playful, the asymmetrical design, color palette, and typography keep the overall package feeling contemporary and fresh.

Designed by Caitlin Turner

Country: United States


Cheese Board Deli 


Cheese Board Collective is a shop in Berkeley California sells fresh cheese, bread and pizza. I love their food but they don't have an identity system so I decided to take the chance and do something for them. I designed the packaging by using illustrations to make it simple but fun.

Designed by Miaonan Li

Country: United States




Exotic Snacks is a natural candy assortment that in recent years have been a known brand in Swedish convenience stores. Today's society is becoming more health conscious and careful about what they and their children eat. Therefore, they now want to develop a concept that makes more children choose a healthier candy. 

The assignment was to develop a children's range for Exotic Snacks natural sweets. The range will contain portion packed sweets and bags for pick n' mix. 

I created three illustrations of monkeys using patterns to create playfulness and attention. 
The colours are reflecting the flavours of the candy.

Designed by Rasmus Erixon

Country: Sweden


Little Ones Sustainable Mixed Powder Paint


This is a packaging design concept for sustainable Mixed Powder Paint. 
The project design objective was to extend Sherwin-Williams existing line of Eco-friendly paints to make them children-friendly. Include a line of color collections tailored to children of different age groups, and also develop a series of applicators that children can use to help out in the process of painting their environment. 

Design solutions: 
Combine green product attributes with design color and style recommendations for children’s environments (personal homes, nurseries, preschools, activity centers, pediatrician’s offices). Product will have high wash-ability of surfaces. Create a line of applicators that are designed for kids to use so that they can contribute to the design of their environment. Products were designed with ease of application and coverage in mind. Create a new type of container for product that is made from 100% recycled materials and can live on, to be reused within the home once the painting is complete. 

Target Consumers: 
People who are planning for or have a family and are concerned about the effects of toxic materials on the next generation. People who are also concerned about the environment and are looking to reduce environmental waste and live green. Others who need to create a clean and safe environment that is friendly for children.

Designed by Elita Jingfang Chen

School: Academy of Art University

Country: United States


BearBox-Backpacking Food


As backpacking food is today, its packaging is wasteful and the the most important information on it is type heavy and abstruse which is problematic for those in survival situations. 

My solution for the packaging was to design for biodegradable material that could be buried off the trail so packers weren't forced to carry around dirty, useless bags on their trip. To keep the food's shelf life the same the meals would be packaged into daily meal sets and wrapped in resealable plastic bags, which could be used for carrying supplies or trash. 

I also redesigned the nutrition table so the information was arranged in a more accessible and intuitive way. Calories are the largest as they are the most important component to a meal when on the trail. Carbohydrates, fat and protein are emphasized, and each nutrient now has a daily value percentage bar to further accessibility and visual connections made.

Designed by Miles Holenstein

Country: United States


Minas Artisan Cheese


Traditional cheeses are characterized by strong links to their territory of origin. The traditional cheese from the state of Minas Gerais is one of the most popular cheeses produced in Brazil, with a long history of manufacturing. Cheese ripening is a stage in cheesemaking process, and it is responsible for the distinct flavour of cheese, and through the modification of "ripening agents", determines the features that define many different varieties of cheeses, such as taste, texture, and body.
Brazilian legislation prohibits the production of cheese manufactured with raw milk except for those types of cheese that have a maturation period grater than 60 days. The packaging for artisanal Minas cheese sought after formal solutions to a packaging that would help the alternative cheese maturation, working as a ripening box. 
The wood applied to the cover reproduce the rustic look that resembles the traditional way of making cheese in Minas Gerais farms. Cheese needs a warm, moist environment with proper air circulation in order to maturate. The laser cut made in the wood not only allows the air circulation, but has also aesthetic function. The laser cut surface is inspired by the Brazilian handmade knitting, the Cobogó (element originally made of concrete or ceramic, created as a solution to ventilate rooms, typically from the Brazilian Modernism), the mountains of Minas Gerais and the state's flag.

Designed by Iwana Raydan

Country: Brazil