Join us in Chicago! Get the full schedule and Meet our Speakers

MEET OUR SPEAKERS & GET THE FULL SCHEDULE 

Join us in Chicago this May 4th - 8th for HOW Design Live. 

Successful brand managers and designers know that effective packaging is rooted in strategy. Make sure your strategy is sound—and learn how to communicate it to clients and corporate colleagues—with The Dieline Packaging Program. 

The Dieline’s Andrew Gibbs has put together a program packed with best practices and case studies from top brands, all designed to help you develop your strategic skills and taking your branding expertise to the next level.


TUESDAY 
10:15 - 11:00 AM • PACKAGING OF TOMORROW
Anna Glansén, Co-Founder, Tomorrow Machine

11:30 - 12:15 PM • OBSOLETING YOURSELF
Dan Formosa, Ph.D., Consultant

3:00 - 3:45 PM • THE NEW DESIGN ENTREPRENEUR
Angie Myung, Founder/Creative Director, Poketo
Ted Vadakan, Founder/CEO, Poketo

4:15 - 5:00 PM • PACKAGE IDEATION THROUGH CONCEPT
Ben Pham, Partner + Director of Strategy, Character
Paul Miller, Design + Creative Director, Character


WEDNESDAY
10:15 - 11:00 AM • DESIGN FEARLESSLY: OVERCOME SKEPTICS, CRITICISM AND CYNICISM TO DELIVER THE ULTIMATE BRAND EXPERIENCE
Ron Burrage, Senior Director, The Hershey Company

11:30 - 12:15 PM • GOING FAST TO NOWHERE
Sebastian Padilla, Creative Director, Anagrama

3:00 - 3:45 PM • EVERY COMPANY IS A DESIGN COMPANY:
TRENDS AFFECTING TODAY’S CREATIVE PROS
James Sommerville, VP of Design, Coca-Cola

4:15 - 5:00 PM • FROM A BLANK PAPER TO A CRAFT
Ken Lo, Design Director, BLOW


THURSDAY
10:15 - 12:15 PM • THE DIELINE PACKAGING AND HOW LEADERSHIP SESSION 
Sem Devillart, Founder, Popular Operations
Dr. Tom Guarriello, Ph.D., Chief Idea Officer, TrueTalk, Inc.
Debbie Millman, President, Design Division, Sterling Brands

3:00 - 3:45 PM • THE THREE THINGS WE TEND TO FORGET
Mary Zalla, Global President, Consumer Brands, Landor

4:15 - 5:00 PM • BREAK THE STRUCTURAL MOLD:
HOW BOLD FORMS CREATE GAME-CHANGING PACKAGES 
Evelio Mattos, Creative Director, Design Packaging Inc