The idea behind Yachtsetter is a dream vacation: an ultimate sailing experience among crystal clear waters complete with amazing music, exciting water sports, and total relaxation. The service itself sounds part ultimate getaway and other part party weekend, while the design, created by Anagrama, focuses solely on exuding a strong, classic nautical vibe.
“The elements found within the brand are inspired by signaling communication representative of ships, as well as the shields, medals, and flags that are used in regattas. The logo draws play from the formations and landscapes that occur from regattas, while the brand’s color palette results from the contrast found in the colors that are present in these boat competitions and maritime signal flags.”
Designed by Anagrama