You may remember learning the acronym KISS in school, encouraging you to “Keep it simple, stupid.” After analyzing other fruit bars on the market, mousegraphics discovered that packaging for these types of products was often busy with information and colors, resulting in packaging that is neither simple nor practical. For Gaea, this seemed to contradict their mission of using natural, pure ingredients, so mousegraphics kept it simple and took their design in a different direction. The end product is refreshing and the message is clear to consumers.
“We decided to place all focus on relating this fact to the consumers in a strikingly minimal way. For both the individual and multiple bar packages we cleared the front and laid a crispy white surface. Each fruit taste (peach, fig, apple) is conveyed by a domineering close up of the fruit (on the bar) and its full shape (on the box). The fruit image has a distinctly sharp character and the effect of a 3D experience.”
Designed by mousegraphics
