The London Charcutier

Here's a unique way of packaging meats! Designed by "Designed by Good People", meats braised in liquor are vacuum sealed within a kraft paper pouch. The pouch is then dicut with the shape of the braising liquid, labeled, and finally sealed.

"A Tradition Starts now with The London Charcutier, a new brand of artisan food made from local and sustainably sourced ingredients. 

The windows that show the product in the uncoated sustainably sourced board represent the alcohol that the meats are cured in. The type is embellished and designed to feel like old alcohol packaging, but with modern, punchy colours, which reflects the products inside. 

The logo is based on Simon, the owner and founder of the company. The hat can change for seasonal promotions so it can be a bit playful and fun. 

It was a lovely project to work on and the products are delicious!"


Designed by Designed by Good People

Country: United Kingdom

City: London

Creative Director/Designer: Lee Newham 

Design Director/Designer: Ariana Palacios Newham 

Printer: Copypoll

Elizabeth Freeman