The Case: We are currently helping Oumph to take over the world. The brand identity feels off the hook, punk, and raw since the brand is anything but your run-of-the-mill, boring eco-friendly veggie product.”The brand is a revolution and a punch in the face. The graphic identity was crafted and inspired by the look and feel of food trucks and chalkboard scribbles. Oumph is booming on Facebook. People are ecstatic and raving about the product. Meat-lovers are on the verge of turning vegan. Oumph will change the world, and we are here to help them reach their goals. Snask has been in charge of creating the brand identity as well as the packaging design; we have hand painted all product names and the majority of the typography. The styling is by Elisabeth Johansson and food photography by Wolfgang Kleinschmidt.
Designer: Magdalena Czarnecki, SNASK
Food styling by Elisabeth Johansson
Food photography by Wolfgang Kleinschmidt