Inspired by their obsession for Mexican wrestling and the little-known plight of the chili pepper, Gran Luchito (meaning “Great Little Fighter”) has launched its fun line of pastes and sauces, designed my Midday Studio. This vibrant packaging plays off the Lucha Libre wrestling theme and references the chilies struggle against the harsh elements.
These three labeled jars showcase bright colored designs with retro typography to communicate their Mexican provenance and unique story.
There’s definitely a sense of humor in the packaging. This rebranding communicates the lively heritage of the sport, just like traditional wrestling poster art. Masked caricatures are used throughout the packaging to enhance the fun and culture of the brand.
Designed by Midday
Client: Gran Luchito
Country: United Kingdom