Design Nugget #20 + Countdown
It's been 20 weeks since we've launched our first Design Nugget and today we are counting down each week starting with our NEW Design Nugget #20!
Design Nugget #20
When Gerber began selling baby food in Africa, they decided to use the exact same packaging as in the US, with their infamous baby on the label. However, since the majority of people can’t read English in Africa, consumers relied on the images on packaging to tell them what they were eating. So, Gerber Baby was interpreted as being literally food made from babies.