Monakrivo Extra Olive Oil

 MONOPATI SA approached Molivi - Design Studio with the idea to create packaging for an extra virgin olive oil that is unique to the Peloponnese region. As a result, Monakrivo was born. Stored in glass bottles and powder coded in earth tones, the logo becomes the central focus as it highlights the name of the brand.  The overall design stays true to the contemporary aesthetic with an interesting juxtaposition in the choice of substrates and color palette. 

"The brand name: Several prerequisites and basic criteria for the brand name evaluation were agreed upon with our client. The brand name had to be legible in Latin, convey properties and values of the product, be differentiated from the competition, place the product in the market environment that it aims and finally tell a story. We therefore came up with the name Monakrivo, which in Greek means unique, precious and beloved. Monakrivo is a word which carries great sentimental value, usually used when referring to a child."

"Our aim was to harmoniously combine simplicity and prestige with a friendly disposition. The visual approach for the logo and label is simple, elegant and timeless. We created an abstract visual leaf and olive fruit that at the same time take the form of symbol/seal. Our client wanted to stress the importance of the nutritional value of olive oil. So we designed a creative approximation indicating the level of consumption (bottle/side view). We remind consumers of the nutritional value of olive oil by rewarding consumption with cheerful and encouraging words."

 

Designed by Molivi - Design Studio

Country: Greece

Art Director: Mári Dimitrouli 

Marketing Consultant: Alexia Boubouli

Elizabeth Freeman