Before & After: Colibrí Chardonnay

Light as fluttering wings. Lively as an hummingbird. The lovely and elegant design of Colibri’ (Italian for hummingbird) is bustling, cheerful and refreshing - perfect characteristics for the design of a sparkling Chardonnay. 

A fresh a fruity wine, Colibri’ needed a new and powerful look to stand out from the crowd. When designing this brand identity, Nicole Poggi, Jona Sbarzaglia and Gianluca Naphtalina Camporesi drew their inspiration from fashion and textiles - successfully managing to bring to life the fruity notes of the wine. 

All the elements- from label to imagery, from typography to wine boxes- emphasise the characteristics of the wine, with pastel colours, retro shapes and beautiful floral patterns.

 

Branding / Creative & Project Director: Nicole Poggi 

Art Director / Graphic Design: Jona Sbarzaglia 

Photography: Gianluca Naphtalina Camporesi 

Client: Poderi dal Nespoli 

Country: Italy