Meet Ben Pham + Paul Miller from Character & The Dieline Speakers at HOW Design Live
Meet Ben Pham founder and Creative Director and Paul Miller Designer and Creative Director of Character. Ben and Paul will be speaking at HOW Design Live this year in Chicago on May 5th. Don't miss their session on Packaging Ideation Through Concept, which will touch on key topics, like bringing your client into the design journey and loving your plan B.
Ben Pham is a founder and Creative Director and Paul Miller, Designer and Creative Director at Character a San Francisco-based branding agency.
Ben has worked with well-recognized companies such as Nike, Amazon, Adobe and Restoration Hardware as well as partnering with early-stage companies to build their brands. Ben is passionate about propelling brands by elevating their uniqueness. It is his goal to create meaningful and memorable brand experiences through identity, packaging, retail and digital media.
Paul is Designer and Creative Director who graduated from Virginia Commonwealth University and majored in Communication Arts and Design. With eighteen plus years of brand, interactive, and traditional design experience. Prior to joining San Francisco design agency Character in 2012, Paul had designed and lead programs for such clients as Adidas, Smithsonian, Heath Ceramics, and Google, to name a few.
At Character Paul specializes in working on integrated brand, product, and service experiences for globally recognized brands such as Adobe and Logitech. In concert with developing brand and design strategies for his clients, his passion for tactical detail and the formal aspects of design keeps him hands-on busy with his love of identity, print, and packaging applications.
Outside of his commercial work, Paul continues to develop interdisciplinary design programs for various clients and publications. He is currently on the visitor experience sub-committee for the Museum of Science Fiction in Washington, DC — a museum in its inception phases due to open to the general public in 2017.
PACKAGING IDEATION THROUGH CONCEPT
Tuesday, May 5 • 4:15 – 5:00pm
The Japanese have a word used to refer to the art of packaging. “Tsutsumi” means package, present, gift, and to envelop, to cover but also to hide, to keep secret. In this session, Ben Pham and Paul Miller will discuss how a packaging system — from structure to surface detailing — should signal as much about the brand as what's within.
3 Main Take-Aways:
Drive ideation through concept, then function and form.
Bring your client on the journey.
Love your plan "B".