Shinsegae Craft Liquor

An absolutely gorgeous design for Shinsegae traditional Liquor. Designed by Plus X, bottles are labeled with intricate geometric symbols, all corresponding to the process making the elixir. With a minimalistic aesthetic, the design caters to the contemporary market while still holding on to tradition. 

"Shinsegae Traditional Liquor Design Renewal is a design talent donation project of Shinsegae department store. Korean traditional liquor contains various tastes and smell. However, its identity was not as much recognized as wine or Japanese sake.
The overall design was renewed to maintain the tradition and features of liquor and to build up a single representative identity."

"Bottles were designed to reflect the features of rice wine, fruit liquor and distilled liquor. The main graphic motifs were fixed based on the various materials, and these motifs were modulated as elements of communication through consistent application on logos, labels, packages and spaces."


Designed by Plus X

Country: Korea

City: Seoul

Lead Designer: Jinwoong Seo

Creative Director/ Graphic Designer: Myungsup Shin

Elizabeth Freeman