Its a full moon and the werewolf is out partying it up. Designed by Elefante Project, Brucuta beer is living the life with a colorful series labeled with a dancing werewolf. The overall design targets a younger audience in their early 20’s with a light-spirited attitude. “Brucuta is a northeastern expression ( means: Astonishment and Admiration ), we put together to the fact of being produced in full moon night. And after the tasting the first scrawl emerged. A mixture of references, tales of twine, horror films from the 80s and got into werewolf goer.”
Designed by Elefante Project
Country: Brazil
Design: Daniel Araujo
Account Manager / Production: Debora Chiofolo