Emilita

I always believed chocolate tastes the best when served in beautiful packaging and Studio Indice doesn't disappoint. Delicate truffle morsels are lined in a paper box adorned with the flavored ingredients alongside faded illustrations.

"Since 1947 people have been enjoying Emilita, a traditional hand crafted candy brand in Colombia. Ten years ago, the brand was lost and forgotten by customers as a result of a misguided rebranding exercise. They recently aimed to win back the customers that still have childhood memories of the delicious treats. The problem was that although their products are delightful, the packaging did not communicate the quality and the love with which they are made." 

"The challenge undertaken was to redesign the packaging for their entire line of products. With the intention of having a greater presence in stores and communicate radition, quality, craftsmanship and sophistication."

 

Designed by Studio Indice

Country: Colombia

Photography: Carlos Beltrán