Established in 2012, ShortCross Gin is the first craft gin to be distilled in Northern Ireland. A husband and wife team built the distillery on a historic family estate just outside Crossgar, County Down and then called in the experts at Paperjam to develop the visual style for the branding and packaging of the spirit. First, tasked with creating a name for the gin, Paperjam was inspired by the location and heritage.
“The name ShortCross came from the Gaelic for Crossgar -‘An Chrois Ghearr’ meaning ‘the short cross’. It had natural air of history and heritage associated with it and subtly referenced the location of the distillery.”
In developing the brand, Paperjam focused on the heritage associated with the name ‘ShortCross’ and after some research discovered the short cross penny, a coin that dates back to the tenth century. After sourcing an original coin, high-resolution scans were taken so the artwork could be incorporated into the gin’s branding and packaging.
