Bathtub Gin

The objective for the Ludlow Street Fine Gin project was to design a product line inspired by a grandparent or other older family member. The branding and packaging for Ludlow Street Fine Gin was inspired by the designer, Alyssa Cohen's own great-great grandfather, Albert Mechoulam, a Jewish immigrant from Turkey and certified badass. Some years after going AWOL from the Turkish army, he was arrested during prohibition for making gin in his Lower East Side tenement bathtub. This gin comes in three flavor varieties inspired by Albert's heritage: Original, Rose Petal, and Turkish Coffee.

 

Designed by Alyssa Cohen