A wolf's strength is in the pack: Manada Luparia
The Spanish agency TSMGO’s goal was to create a design that attracts a consumer looking to enter the world of wine, a consumer who wanted to be guided through nuances and new flavours that are presently unknown to him. To achieve this, the brand, Viña Luparia, had to be rejuvenated and become accessible and sexy.
TSMGO built imagery around the name of the bodega in which each type of wine is present with its own personality. The complex production process is reflected by the visual content. To give the product portfolio personality, where the authenticity and genuineness of each variety has its own identity and each wine reflects specific nuances.
TSMGO attempted to make each wine reflect a visual poem that explains the history and the type of wine being consumed.
Creative Director: Ricardo Moreno Rodríguez
Designers: Marta Terrazas Llorente y José Luis Casao