Simplicity at its best without being simplistic. mousegraphics designed the visual brand identity for Aplos, a Greek brand of dairy product s. Key requirement of the brief was to reflect the local origins of the product and the company ethos.
The brand was named after one of the most frequently used words in the meetings between the dairy producer and the design agency: Simple.
The name not only delivers in terms of origins of the products but gets well translated on the design, straightforward and neat. The handwritten font feels very authentic and the packaging is very neat, with not much copy of imagery apart for the illustrations of a cow and of fruits. Simple and exquisite.
Creative Director: Greg Tsaknakis
Art Director: Greg Tsaknakis
Designer: Greg Tsaknakis - Kostas Kaparos
Illustration: Kostas Kaparos